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16

Oct

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QR codes must be tested first, people. They look good, but do they work! Not always! Save yourself the embarrassment and test. Then publish.

QR codes must be tested first, people. They look good, but do they work! Not always! Save yourself the embarrassment and test. Then publish.

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18

Aug

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Sorry, Dan Murphys - danmurpheys.com.au - your mobile marketing QR code campaign must go to a mobile enabled website. The  surprising thing is that they even tell you to use your smartphone. Someone in their marketing department needs to read my previous post on what NOT to do with a QR code mobile campaign…. People don’t scan/view a QR code from their laptop, or worse yet, their PC. Get with the program, Dan.

Sorry, Dan Murphys - danmurpheys.com.au - your mobile marketing QR code campaign must go to a mobile enabled website. The surprising thing is that they even tell you to use your smartphone. Someone in their marketing department needs to read my previous post on what NOT to do with a QR code mobile campaign…. People don’t scan/view a QR code from their laptop, or worse yet, their PC. Get with the program, Dan.

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15

Aug

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Google Buys Motorola Mobility for $12.5 Billion

In a somewhat dropping share of the Motorola Mobile Business, Google purchases the US Mobile Giant. But what is actually left after the success of the RAZR? Surprisingly with even with 11million RAZRs sold in Q2, Motorola hasn’t really been able to catch up significantly, and has still posted losses.

What does this mean to android users? Not a lot - Google will still License the technology as before. It does of course put them on the path for other mobile ventures, considering they now can design, manufacture and sell the mobile handsets that will run Android, and all of the other Google products out there.

What does this mean to Motorola Mobility? About $40 per share. 

We have seen more and more movement by Google in this space over the years. They know where the market is heading. We will see more consolidation with Android and mobile; mobile advertising is where revenues will come from. We’ll see more from Google in this space. 

Sourced from Mobile Entertainment

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Rules of the QR Code

How Not to Look Stupid with a Mobile Marketing and QR Code Campaign.

Remember when your mom used to tell you about following the “rules” and things so that you didn’t get hurt?  Nobody really likes rules that much; most of us just try to avoid looking stupid. So yes, rules are used for a reason - so you don’t land out hurting yourself or others. But, we’re not your mom, so in the end, we don’t really care that much if you do hurt yourself, as long as you don’t hurt us.

But hey, there are some “rules” (or rather, ‘suggestions’, as Mel Brooks once spoke about the ‘12’… no ‘10’ Commandments) for using QR codes and mobile marketing campaigns. Again, you probably won’t hurt yourself, but you will look stupid if you don’t follow them.

Let’s maybe even call it the QR Code Mobile Marketing Manifesto, as everything needs to work together in unison to be effective. Print this list out (yes, we have “thought twice” about printing another page) and paste it on your desk in front of all of your mobile marketing and QR campaigns that you set up. Even print out a wallet size for…yes, for your wallet, as you never know when it will come in handy.

"5… no, 6 Rules of the QR Code"

  1. Always check your QR Code from an actual mobile device. 
  2. Avoid a proprietary QR code, as users will need a specialised reader. 
  3. Your QR Code MUST go to a mobile optimised or mobile enabled website. 
  4. Always send people to a top-level domain or first level down, not multiple levels down.
  5. Give them something worth going to get; give them a call to action that they can act on and experience.
  6. Look at your QR data that you are getting; what does it tell you?

Yes, there are a lot more “rules”, I’m sure, but I know these are the most effective ones to get started with. And yes, these ones won’t make you look stupid… if you follow them.

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09

Aug

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Mobile Marketing For The Professional Real Estate Agent

Welcome to the Real Estate Mobile Professional Forum. There are many resources here to help you sort through all of the information out there on mobile marketing. We all know that there is a lot to know about mobile marketing for the Real Estate Agency and Agent - this forum will help you see through the clutter.

Selling properties and getting client’s to engage your agency and properties can be enhance dramatically with mobile specific marketing. 90% of market Buyers have a mobile device and are not afraid to use it - they can find you or they can find your competitors. Give them the ability to use mobile the way it was intended, which will give you the final advantage in your marketplace.

Get involved now. Here’s what you need to know now to get started:

  1. Get our regular newsletter to learn more and to better stay informed of what is being developed. Click HERE from your Desktop/Laptop Computer. If you are on your mobile -  Click HERE from your mobile phone.
  2. Follow us on Twitter for great, concise, information & secrets on using mobile marketing effectively.
  3. Join our Facebook page
  4. Visit out main Mobile Marketing Information Blog. Read up on what is important to getting your program ready and running.

Stay informed with all of the above to get the insider information to better be able to assist with and manage a mobile optimised program for you and your agency.

And, don’t forget to share with your colleagues. You can tweet about this or send it to any of your contacts - that way you will look like the star of the show. Just click on any of the sharing links above.

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Find out how to Monopolise the MOBILE Marketplace

08

Aug

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5 Ways to Make Certain Your New QR Code Campaign Doesn’t Work…

  1. Go right to print without testing Your QR Code. That marketing guy said it should work - certainly he must be right.
  2. Use fancy long URLs. You want to make sure that your URL is really, really long so that you can have a really, really, complicated looking QR code.
  3. Make sure that the QR code loads up a full blown website. Who needs a mobile website - after all, why would you expect your customer to be able to scan the code with their smaller mobile phone?
  4. Use QR codes where there is no possibility of getting a connection going. Guess what? Where your phone doesn’t work means that your QR code won’t access the site. But hey, that’s ok - they can always load it later, right?
  5. Make certain that you have nothing to offer viewers of your QR code. This would be because you want to ensure that your potential customers stay as potential customers. Why would they want anything of value anyway - aren’t they just on their mobile phone?

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Want to start your own mobile business? 

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Find out how to Monopolise the MOBILE Marketplace

06

Aug

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Developing a Mobile Marketing and Website Strategy that works for you.

Mobile is all around us and closing in fast. Here are some quick strategic ideas that will help you get going in the world of mobile. Focus on how to engage your customer with a mobile program - look beyond just the mobile website…

STEP ONE: develop and integrate your mobile strategy. Start off by finding out what your objectives are. Is it about downloads? Is it about customer acquisition? What are you trying to achieve? Once you’ve defined that, integrate it into all your other marketing activities.

STEP TWO: build your mobile destination. This could be a website or an iPhone or Android app. Keep in mind the differences for each. To show just how much this step is worthy of your investment, take a look at Ebay. They’re having a sale on a mobile device every single second, and they’re doing over $2bn worth of revenue in a year on mobile. In actual fact, they sell three to four Ferraris per month via a mobile phone!.

STEP THREE: connect with your users. People are looking at your business through a mobile lens. How are you optimising your advertising campaign? Have you separated out your AdWord campaigns to target desktop customers in a different way with different bidding strategies to your mobile customers? If you’ve answered “no” then it’s time to consider making these changes.

STEP FOUR: mobilise your business with data. Be creative with the data you’ve got. Take a look at all of your AdWords and Google Analytics accounts on what people are doing today with your business on a mobile phone. Very few people are actually looking at that data – so start looking at it and understand the insights it’s giving you. These valuable details can directly inform step one – your strategy.

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44% of us go to bed with our phones within arm’s reach, 65% of us use our smartphones to kill time commuting and 91% of us use our smartphones during downtime in the workplace.
Ian Carrington of Google - Think Mobile UK
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>In 2010 there were 500 million people connected to the mobile web, today there are around a billion.
>In the middle of last year, Wall Street tech futurist Mary Meeker predicted that smartphone sales would overtake PC sales by the end of 2012. That in fact already happened in Q4 2010 – fully two years earlier than expected.
>UK smartphone penetration in 2010 was 24%; in 2011 it has soared to 36%
Ian Carrington of Google - Think Mobile UK
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31

Jul

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Please follow us on Twitter @MobileMastery. Learn the ways of the mobile.
Please follow us here on Twitter @MobileMastery
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